New Century Networks, New York, the newspaper industry partnership that sells advertising across a network of about 140 local newspaper Web sites, is shutting down operations. An announcement is expected today from the consortium of nine newspaper publishers that control NCN: Advance Publications, Cox Newspapers, Gannett Co., Hearst Corp., Knight-Ridder, The New York Times Co., Times Mirror, Tribune Co. and Washington Post Co. The venture has been plagued by a lack of cooperation among the partners during the last year. In recent months, NCN closed its Newswork
site editorial content and laid off about a third of its employees. Real Media, providing ad-serving technology to NCN, plans to try to work with NCN to keep up ad campaigns that are already running, and also possibly strike a new joint venture to keep the ad network going.
Copyright March 1998, Crain Communications Inc.