NCR gives $17 million account to start-up

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LONDON -- Retail banking technology company NCR Financial Solutions Group has awarded its estimated $17 million global marketing communications account to small London start-up Circus.

The integrated communications agency, which launched in January this year, won the business in final competition with incumbent Bartle Bogle Hegarty, London.

"We like to think `out of the box' and we wanted an agency that could reflect that in the way we speak to customers through advertising, collateral and at live events," says Nigel Barrick, marketing communications director at NCR FSG. "Circus' holistic approach will enable us to deliver the message we want with real vigor and excitement." The campaign will target banks and financial institutions around the world.

FSG, headquartered in London, is a division of the Dayton, Ohio-based NCR Corporation.

Copyright April 1998, Crain Communications Inc.

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