NCR ads stress relationships

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NCR Corp., Dayton, Ohio, on April 19 begins a $15 million global multimedia campaign with its new tagline, "Transforming transactions into relationships." The business machines company will focus the effort in key cities in the U.S., U.K., Japan and Germany. NCR will pitch its ability to help businesses manage information to build relationships with customers. Circus Communications, London, developed the campaign.

Copyright April 1999, Crain Communications Inc.

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