Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

NCR ads stress relationships

Published on .

NCR Corp., Dayton, Ohio, on April 19 begins a $15 million global multimedia campaign with its new tagline, "Transforming transactions into relationships." The business machines company will focus the effort in key cities in the U.S., U.K., Japan and Germany. NCR will pitch its ability to help businesses manage information to build relationships with customers. Circus Communications, London, developed the campaign.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: