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NCR to break global campaign

Published on .

NCR Corp., Dayton, Ohio, next month will kick off a $35 million global campaign, its first effort from J. Walter Thompson Technology Communications Group, San Jose, Calif. The multimedia campaign will run in the U.S., Canada, France, Germany, U.K., Korea, Taiwan and Japan. Advertising will focus on the NCR Teradata Active Data Ware house, and portray NCR as a major international provider of relationship technology solutions for the retail, financial, com munications, travel, transporta tion and insurance markets. JWT was chosen in November after a review that also included BBDO West.

Copyright February 2000, Crain Communications Inc.

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