Mr. Tiles, who was executive vice president of marketing, had been at the company a little over a year and was instrumental in bringing in the satellite broadcaster’s current creative agency, BBDO worldwide, New York, part of Omnicom Group.
No reason given
DirecTV, a division of Fox Entertainment Group, part of News Corp., gave no reason for the departure, though a spokesman said there was no reason to believe the departure would alter its relationship with BBDO.
“BBDO has done terrific work and really creative spots,” the spokesman said, adding the pay-TV marketer was currently on a search for a succesor to Mr. Tiles.
Mr. Tiles was not immediately reachable. A company receptionist confirmed he was no longer with the company.
Reported to David Hill
Mr. Tiles joined the company a year ago from Fox Sports Marketing and was in charge of a small group that included the DirecTV advertising department. Mr. Tiles reported to David Hill, president of DirecTV Entertainment. Mr. Hill will take over the marketing in the interim.
The satellite broadcaster is a huge marketer, spending $205 million on measured media in 2004, according to TNS Media Intelligence. The El Segundo, Calif-based company is part of DirecTV Group, which reaches 14 million consumers in the U.S. and 1.5 million in Latin America. It also has deals with Verizon and Bell South to provide voice services to consumers. The DirecTV Group is headed by president-CEO Chase Carey.
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Matthew Creamer contributed to this report.