NECX starts affiliate royalty program

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NECX, an online seller of electronic components, computers and connectivity products, launched a Hot Link Affiliates Program, allowing participants to offer instant access to computer products in the NECX online marketplace. NECX will track purchases and pay the affiliate royalties regardless of the site from which repeat customers return. Individual Inc. and Health Connection are the newest charter affiliates, joining America Online, which came on board last year.

The program is similar to one offered by bookseller Amazon.com, in which sites that review books and refer readers to Amazon.com get a royalty if a reader makes a purchase.

Copyright June 1997, Crain Communications Inc.

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