Needing image overhaul, The Globe set to hire AOR

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Late last week, WebGenesis was still deciding between two New York agencies to handle the $5 million to $8 million account for its Web community site The Globe.

The Globe declined to name the agencies, but Kirshenbaum Bond & Partners, New York, is said to be in the running. Whichever agency wins the account faces the challenge of breaking the chat stereotype.

For more on this story, see INTERACTIVE.

Copyright October 1997, Crain Communications Inc.

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