AUCKLAND--Just a year after winning all media strategy, planning and buying for Nestle in Australia, Optimedia has won Netsle's media business in New Zealand. Previously the media work was handled by several agencies in line with creative assignments. Nestle is one of New Zealand's largest advertisers, with annual billings of $12.6 million. Optimedia is owned by Paris-based Publicis Communications.
Copyright August 1999, Crain Communications Inc.