×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nestle dives deeper into water

Published on .

Nestle is planning to launch a new table-water brand across Europe, with a March rollout likely. "We have not yet decided on a name," said a spokeswoman from Nestle agency Publicis, Paris, which will handle the new brand. Nestle has been testing up to 200 names for the new water brand. Nestle sees significant growth potential in bottled water, which now represents 8% of its total sales, up from 1% in 1998. The company also is rolling out a global bottled-water brand for the developing world. Launch markets include Pakistan and Brazil.

Copyright October 1999, Crain Communications Inc.

In this article:
Most Popular