E-tail site eCandy.com
, Los Angeles, and Nestle USA
, Glendale, Calif., formed a strategic partnership that will include joint interactive marketing campaigns and the sale of Nestle Chocolate & Confections products online. Nestle will display eCandy.com on its own site as the destination to buy Nestle brands such as Butterfinger and Crunch, Willy Won-ka Candy Factory brands including Nerds and Pixy Stix, and Perugina Brands of America's Perugina and After Eight chocolates.
Copyright March 2000, Crain Communications Inc.