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Nestle, eCandy.com partner

Published on .

E-tail site eCandy.com, Los Angeles, and Nestle USA, Glendale, Calif., formed a strategic partnership that will include joint interactive marketing campaigns and the sale of Nestle Chocolate & Confections products online. Nestle will display eCandy.com on its own site as the destination to buy Nestle brands such as Butterfinger and Crunch, Willy Won-ka Candy Factory brands including Nerds and Pixy Stix, and Perugina Brands of America's Perugina and After Eight chocolates.

Copyright March 2000, Crain Communications Inc.

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