Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nestle introduces quick-meal line

Published on .

Nestle USA Food Group, Solon, Ohio, said it is rolling out Skillet Sensations, a line of frozen meat and vegetable combinations, under the Stouf- fer and Lean Cuisine banners. The products, prepared in under 15 minutes and touted as meals for two, are the latest in a parade of quick-meal, meat-and-vegetable solutions following Pillsbury's Create-A-Meal and Agrilink's Bird's Eye Voila! An estimated $25 million campaign supports the Nestle line. Messner Vetere Berger MacNamee Schmetterer/Euro RSCG, New York, handles. Breaking next month, ads are believed to carry the tag, "Real cooking, real fast."

Copyright October 1998, Crain Communications Inc.

Most Popular
In this article: