Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nestle nears deal to buy Ralston Purina

Published on .

Nestle S.A. is said to be in talks to acquire pet food marketer Ralston Purina Co. for about $10 billion in cash. The acquisition, widely expected to be announced Jan. 16, would nearly double Nestle's pet food sales and help it rival category leader Mars Inc. Ralston has a 27% share of the dog food category and 33% of cat food compared with Nestle's share of 12% and 13%, respectively.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: