Nestle plans Butterfinger launch campaign for Canada

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TORONTO -- Nestle Canada Inc. is spending over $1m to promote its Butterfinger brand candy bar to Canadians.

While Butterfinger is a Top 10 chocolate bar in the U.S. and has been available in Canada for three years, the brand was never officially launched in Canada. Nestle now wants to create unique and standout ads for the bar to appeal to teens who have made Neilson's Crispy Crunch the leader in the peanut butter category.

A new national TV campaign by MacLaren McCann of Toronto has been launched with backup from point-of-purchase displays, contests and Internet activities set to launch next month.

Copyright February 1997, Crain Communications Inc.

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