Positioned as upscale brands, the chocolates will initially retail in the country's New Delhi capital, also the hub of the $335m Nestle India's operation. Only certain upmarket stores in the city will stock the brands. A carton of Quality Street costs $4.85.
Nestle's new offerings in the $300m Indian confectionery market will increase competition for Bombay-based Cadbury India, which holds an estimated 70% share of the chocolate segment through locally-made products.
The Swiss marketer's 51%-owned Indian arm recently launched Mithaimagic, a premium milk-based sweet preparation made in the local style. As part of its renewed launch drive, Nestle also extended its Maggi noodles line to include ready-to-eat macaroni snacks in different flavors.
Copyright October 1997, Crain Communications Inc.