Net.B@nk to break radio ads

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Net.B@nk, Atlanta, on Sept. 6 will launch a national radio campaign to promote the online bank. The advertising from USWeb/CKS, Atlanta, follows print and online efforts for the bank, all with the tagline "So, why aren't you netbanking?" Budget wasn't disclosed, but Net.B@nk spent $300,000 from January through May, according to Competitive Media Reporting.

Copyright August 1999, Crain Communications Inc.

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