×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Net.B@nk to break radio ads

Published on .

Net.B@nk, Atlanta, on Sept. 6 will launch a national radio campaign to promote the online bank. The advertising from USWeb/CKS, Atlanta, follows print and online efforts for the bank, all with the tagline "So, why aren't you netbanking?" Budget wasn't disclosed, but Net.B@nk spent $300,000 from January through May, according to Competitive Media Reporting.

Copyright August 1999, Crain Communications Inc.

In this article:
Most Popular