Internet guide MiningCo.com next month will film its first TV commercials, its first from agency Margeotes/Fertitta & Partners, New York. The campaign will feature several of the human guides who run MiningCo.com sites, one guide said. The company, which went public last week, declined to comment. Margeotes has already created print ads for the $20 million account.
Copyright March 1999, Crain Communications Inc.