Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Net still lags behind TV as info source

Published on .

A survey by Roper Starch Worldwide reported that just 2% of respondents said the Internet was their usual source of news and product information. Not surprisingly, about 70% of participants said TV was their main source of information. Sponsored by ABC, CBS and NBC, the survey also showed that of those households that have Internet access, just 15% said the Web was their top source of news; about 57% chose TV.

Copyright May 1997, Crain Communications Inc.

Most Popular
In this article: