Net marketer on Super Bowl

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Auto-By-Tel Corp., Corona del Mar, Calif., will apparently be the first Internet company to advertise during the Super Bowl telecast. The online car-selling outfit tapped Playhouse Pictures to animate the 30-second spot, which will run during the second quarter of the game Jan. 26. Auto-By-Tel's agency, RBI Communications, Hollywood, is producing.

Copyright December 1996, Crain Communications Inc.

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