THE NET REMAINS IN THE PLAN FOR FSN;ADDING SERVICES STILL A CHALLENGE FOR ORLANDO TRIAL

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If all goes according to plan for Time Warner, the Full Service Network will offer exactly that-full service across a number of interactive platforms including TV, cable and the Internet.

Although Time Warner is already working on each of the technologies separately via Time Warner Cable and Time Inc. New Media, the tricky part will be integrating them and deploying them at a consumer-friendly cost.

FSN STILL MOVING ALONG

Nonetheless, the media company is plugging away.

The Full Service Network in Orlando now has 4,000 users. Marketers like Pizza Hut and Barnett Bank are currently running applications on the FSN allowing consumers to order pizzas and conduct financial transactions via the TV. A service called GoTV, which was developed by U S West and now handled by The Orlando Sentinel, offers interactive guides and advertising for local restaurants, movies and other entertainment venues.

COMING SOON: CLASSIFIED ADS

FSN also plans to launch services similar to classified ads for automotive companies and real estate firms via an alliance with Tribune Interactive Services and the Tribune-owned Sentinel.

Time Warner's DreamShop, a shopping site on the Internet with merchants including Williams-Sonoma, U.S. Postal Service and Spiegel, is also available via the Full Service Network.

Eventually, executives at FSN said, Time Warner Cable, Pathfinder (http://pathfinder.com) and the Full Service Network may work on one platform that uses cable modem technology.

Time Warner is currently conducting cable modem trials in Elmira, N.Y.

"We're taking these next two years to play around with different applications on different platforms and see how advertisers can use them," said Janet Edwards, FSN's director of advertising and navigational promotions. The Full Service Network plans to be in trial through 1998.

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