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NETBANK TAPS HARMONIC FOR ONLINE MARKETING

Published on .

(July 30, 2001) -- Harmonic Communications, San Francisco, has been selected by virtual bank NetBank, Atlanta, to develop and manage an integrated online marketing program.

Harmonic will create banner ads, e-mail, sponsorships, newsletters and advertorials and will handle the creative and media planning parts of the account. It also will deploy various aspects of the campaign using its Engine for Marketing platform, which supports broadcast and cable TV, print, the Web, e-mail, direct mail, telemarketing, wireless and interactive TV. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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