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Netcentives to acquire Post Communications

Published on .

Netcentives announced it will acquire e-mail marketer Post Communications in a $325 million million deal. The e-marketing, online loyalty program company plans to make Post Communications' customer relationship e-mail services available to its customers immediately. Post Communications, San Francisco, manages consumer e-mail campaigns for clients including Victoria's Secret, Office Max and Petopia.com.

Copyright February 2000, Crain Communications Inc.

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