Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Netcentives to acquire Post Communications

Published on .

Netcentives announced it will acquire e-mail marketer Post Communications in a $325 million million deal. The e-marketing, online loyalty program company plans to make Post Communications' customer relationship e-mail services available to its customers immediately. Post Communications, San Francisco, manages consumer e-mail campaigns for clients including Victoria's Secret, Office Max and Petopia.com.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: