NETCENTIVES TO HANDLE E-MAIL CAMPAIGN FOR PETCO

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(April 16, 2001) -- PETCO Animal Supplies tapped online direct marketing company Netcentives, San Francisco, to create and deploy an e-mail marketing campaign. Netcentives will send e-mail messages to both online and offline customers of PETCO, a reatiler of pet food, supplies and services with 530 stores across the country. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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