Netcentives system targets employees

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Online loyalty and direct marketing company Netcentives Oct. 10 launched the Employee Reward System in an effort to help companies combat costly employee turnover by rewarding staffers in real time. The goal of the new system is to deliver customized, worldwide employee reward and retention programs that were previously limited by paper-based incentives. The Web-based platform is designed to integrate with companies' internal payroll and human resources systems to manage award nominations and fulfillment, e-mail notifications, point redemption and transactions. Employees can log onto their corporate intranet sites to view awards they receive, nominate a co-worker or redeem their awards via online catalogs that can be tailored to each company.

Copyright October 2000, Crain Communications Inc.

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