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NETCREATIONS TO ADD RICH-MEDIA TO E-MAIL CAMPAIGNS

Published on .

(May 3, 2001) -- E-mail marketing company NetCreations, New York, formed an alliance with MindArrow Systems, a provider Internet direct marketing software and services.

The partnership makes NetCreations, which specializes in brokerage and management of e-mail lists, the first list provider to offer MindArrow's rich-media technology to customers.

NetCreations will offer Aliso Viejo, Calif.-based MindArrow's audio, video, graphics and animation capabilites to clients using its PostMasterDirect.com e-mail marketing campaign service. NetCreations, recently acquired by Italian Internet service provider SEAT Pagine Gialle, manages a database of more than 30 million opt-in e-mail addresses compiled into 3,000 targeted list categories. -- Cara Beardi

Copyright May 2001, Crain Communications Inc.

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