NetCreations prepares market for preliminary 4Q results

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NetCreations, an opt-in e-mail marketer, Nov. 22 said it anticipates net revenues for the fourth quarter, ending Dec. 31, to be lower than expected due to the deflated market for online marketing. It said net revenues will be in the range of $12 million to $14 million, a lower net revenue expectation. It said it expects a loss of $0.04 to $0.06 per diluted share. NetCreations stock closed the day up 1.04% at $6.06. That's still down more than 91% from a 52-week high of $69.75. The company's database has increased from 15.7 million e-mail addresses at Sept. 30, 2000, to currently more than 19.8 million e-mail. Rosalind Resnick, NetCreations chairman-CEO, stated, "NetCreations still faces many of the same challenges that the vast majority of Internet advertising and marketing companies experienced during the third quarter. The marketplace continues to be a challenging one in which to operate, and, as such, our revenues and earnings to date have been adversely affected by the decline in marketing-related expenditures associated with our e-commerce companies and other dot-com customers. In addition, we have not yet seen the surge in holiday spending this year that we traditionally experience during the fourth quarter. However, we are pleased that our database continues to grow at an accelerated rate."

Copyright November 2000, Crain Communications Inc.

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