Netpliance switches account to BBDO

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Netpliance hired BBDO Worldwide, New York, as agency of record, without a review. McGarrah/Jesse Austin, Texas, is the previous agency for the Internet company, which broke its first campaign on last month's Super Bowl broadcast. A spokesman for BBDO and McGarrah/Jesse partner Mark McGarrah each confirmed the agency switch.

Copyright February 2000, Crain Communications Inc.

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