Created by free-lance team Jim Lacey and Bill Bethell and animated by Reel Works, both Minneapolis, the spots feature a talking chameleon who hypes NetRadio's 150 music channels. The tag is "Music from a far better place." The campaign will also include online video ads of the spots. NetRadio, owned by music and software distributor Navarre Corp., is in a quiet period before an initial public offering.
Copyright October 1998, Crain Communications Inc.