NetRatings, which runs the Nielsen/NetRatings Internet measurement service, has joined forces with Yahoo! to build a custom Internet panel for Yahoo! Fusion Marketing programs, the name of Yahoo!'s integrated marketing unit. Yahoo! users who opt-in to participate in the surveys, will be asked their opinions about ad campaigns running on Yahoo! from marketers or e-commerce partners. Harris Interactive runs a panel on the Excite@Home portal.
Copyright June 2000, Crain Communications Inc.