Netscape begins print ads

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Netscape Communications Corp., Mountain View, Calif., this week launches its first print campaign in nearly a year, promoting e-mail and "groupware" software in computer publications and Business Week. Netscape has been reviewing the creative part of its account since February; the new work was done by Pruneau & Kavanaugh, San Francisco, on a project basis and placed by Creative Media. Netscape relies mainly on Web promotion but has increased its limited print spending slightly to an estimated annual $2 million.

Copyright July 1997, Crain Communications Inc.

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