Netscape Feb. 12 launched its first ad campaign for Netscape.com since the America Online/Time Warner merger. The campaign, consisting of four 60-second radio spots, point out that Netscape.com is the ultimate one-stop destination for Internet needs, whether it's checking e-mail, downloading stock quotes or accessing news, sports or entertainment headlines. The spots also promote a $100,000 Netscape sweepstakes. The spots, executed with creative assistance from Draft Worldwide New York, will run through March 11 in nine major markets: Chicago, San Francisco, Dallas, Boston, Philadelphia, Atlanta, Seattle, Los Angeles and Houston. Complementing the radio spots, Netscape will also sponsor newscasts, traffic reports and sports updates on radio stations, such as NPR affiliates.
Copyright February 2001, Crain Communications Inc.