Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Netscape launches $10 mil ad campaign

Published on .

In its first consumer effort, Netscape Communications Corp. launches a $10 million marketing and advertising campaign July 20 to drive traffic to its redesigned Netscape Netcenter. Co-sponsors for the promotion and prize sweepstakes include Warner Bros. Online, Paramount Digital Entertainment, Hollywood Online, Sony Electronics and USA.net, which is providing free Netscape WebMail.

Copyright July 1998, Crain Communications Inc.

Most Popular
In this article: