Netscape Communications Corp.
, Mountain View, Calif., chose Annuncio Software
, Los Altos, to provide software allowing Netscape to do targeted marketing to the 10 million members of its Netcenter portal. Maria Wilhelm, senior VP-Netcenter programming, said Netscape licensed Annuncio Live software to better target, automate, track and analyze online advertising, marketing and promotional campaigns. Netscape plans various one-to-one marketing efforts, including customized newsletters, targeted content and promotions, and member surveys.
Copyright January 1999, Crain Communications Inc.