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Network marketing giant Amway enters India

Published on .

NEW DELHI -- Amway, the U.S. company that relies on individuals to market products to their network of friends, will launch a range of personal care and home care products in India during the second half of 1997.

The $6.3 billion direct seller will initially introduce items like detergents, body care and hair care products, according to Stephen Robbins, managing director of New Delhi-based Amway India Enterprises, a wholly owned subsidiary.

Although the initial range will be restricted to eight products in the first year, the marketer will launch between 10 and 15 products in the second year and around 30 in the third year.

The products will target middle- and upper-income households in the Indian cities of Bombay, Delhi, Calcutta, Madras and Bangalore, followed by smaller urban centers like Ahmedabad and Allahabad.

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