Network TV for Countrywide

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Countrywide Home Loans, Pasadena, Calif., launches its first national network TV campaign this week on ABC and ESPN in conjunction with Countrywide's sponsorship of The Tradition Presented by Countrywide, one of the four major championships on golf's Senior PGA Tour. The spots will then air through August on 15 cable networks. Spending was not disclosed; Dailey & Associates Advertising, Los Angeles, handles.

Copyright April 1997, Crain Communications Inc.

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