My Network TV

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This fall a new network hits the streets with a decidedly novel premise. Fox Station Group's offering, named My Network TV, will air from 8 p.m. to 10p.m. with two telenovela programs, "Desire" and "Secret Obsessions." Each serial will have a 13-week story arc with a new story starting every three months. Researchers estimated a 2 share for the first show under the "Desire" label, a racy serial called "Table for Three." The second show, under the "Secret Obsessions" theme, is "Fashion House," starring Bo Derek, which agencies also assigned a 2 share.

My Network TV has 82% distribution and is expected to be at 90% by launch in September.
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