PeoplePC, which sells computers directly to consumers, tapped NetworkDirect, Willow Grove, Pa., as its direct marketing agency of record to handle a multimillion-dollar customer acquisition campaign. WPP-owned Ogilvy & Mather's OgilvyOne
, San Franciso, was the previous agency. NetworkDirect's first direct response effort for the marketer is scheduled to break April 1.
Copyright March 2001, Crain Communications Inc.