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Published on .

PeoplePC, which sells computers directly to consumers, tapped NetworkDirect, Willow Grove, Pa., as its direct marketing agency of record to handle a multimillion-dollar customer acquisition campaign. WPP-owned Ogilvy & Mather's OgilvyOne, San Franciso, was the previous agency. NetworkDirect's first direct response effort for the marketer is scheduled to break April 1.

Copyright March 2001, Crain Communications Inc.

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