New networks chase per-click ad business

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Following on the coattails of the recent introductions of the PointCast Direct and DoubleClick Direct networks, two smaller companies in recent weeks have unveiled their own click-through-based ad networks.

Aaddzz, from Information Access Technologies, which is still in beta, and ValueClick, from WebIgnite, which debuted in late July, both aim to capture masses of small- and medium-size publishers, then sell to advertisers just those visitors who click through to the marketer's home page.

For more on this story see the full article in INTERACTIVE

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