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New networks, site upgrades target women

Published on .


Trying to capture the attention of the ever-growing number of women online and the ad dollars they attract, several women's interest sites are planning fall launches or overhauls.

Community-based iVillage in November will roll out Life Soup-The Women's Network, packaging 10 sites to help advertisers target women audiences.

For more on this story, see the full article in INTERACTIVE

Copyright September 1997, Crain Communications Inc.

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