Broadcasters are headed for a major showdown at the National Association of Broadcasters' conference, with the Big 3 Networks and Time Warner vying for the online hearts and minds of stations across the country. NBC, CBS and ABC are all in various stages of developing online "Webworks," using their station affiliates as the backbone for these Internet Web site networks. At the same time, each network is hitting affiliates with another message: Don't sign on with Warner Bros.' CityWeb online package, because we will soon have one of our own.
Time Warner's Telepictures Distribution will be at NAB as well, meeting with many of the same stations and looking to sign online affiliates for CityWeb in a business model similar to that of broadcast syndication. At issue are differing philosophies of affiliate/program-provider relations, varying business models and, potentially, millions of dollars in online sales and advertising revenue.
For more on this story, see the full article in INTERACTIVE.
Copyright April 1997, Crain Communications Inc.