The concept: Video previews in online TV listings
The technology: RealVideo and proprietary software
The scoop: TV Guide Entertainment Network today rolls out the first online TV video listings. ABC co-developed the video listings with TVGEN and for the next two months ABC-TV and ABC.com will be the exclusive sponsors of the video previews. They will include RealVideo clips from ABC's prime-time shows, as well as some daytime and weekend programs.
"It's selling the video into the grid," said Matt Jacobson, exec VP of News America Digital Publishing, which produces TVGEN. "Now, you'll be able to review the shows instead of just reading about them."
Mr. Jacobson said the video previews will be opened up to other networks when the ABC sponsorship is over.
Where to find it: www.tvgen.com
Copyright March 1998, Crain Communications Inc.