NetZero, e-centives, form strategic marketing alliance

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NetZero, an advertising and commerce-supported Internet service, has formed an alliance with e-centives, an online direct marketing company specializing in promotions and digital coupons, to offer e-centives' personalized offers to NetZero users who sign up for the service as part of their personalized ClubZero accounts. The service is scheduled to launch in the third quarter.

Copyright July 2000, Crain Communications Inc.

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