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NetZero eyes NBC, NBA

Published on .

NetZero, West-lake Village, Calif., a free Internet service provider, at deadline was working on a deal to sponsor halftime programs of all NBC telecasts of National Basketball Asso-ciation games. The multiyear "NetZero @ the Half'' sponsorship would start Dec. 25. At deadline, a NetZero spokeswoman said a contract hadn't been signed and cautioned there was a chance a deal wouldn't come to pass, pending resolution of a last-minute "glitch.'' NetZero would replace Prudential, NBC's NBA halftime sponsor since 1989.

Copyright December 1999, Crain Communications Inc.

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