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NetZero, NFO combine efforts

Published on .

Free Internet service provider NetZero and NFO Worldwide, a custom marketing researcher, formed a strategic alliance between NetZero's CyberTarget division and NFO's affiliate, InsightExpress, to provide InsightExpress clients with data collection and analysis about consumer opinions and habits online. The agreement gives InsightExpress access to household and individual samples drawn from NetZero's more than 5.7 million members and its targeting capabilities based on demographics and/or Internet usage. In turn, NFO will offer NetZero's free Internet access service to members of its existing household panels.

Copyright December 2000, Crain Communications Inc.

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