Neuberger Berman today breaks an ad campaign to promote its money management services to high-net-worth individuals. The print campaign, from Envoy Communications' Hampel/Stefanides, New York, is tagged "Money management is what we do." It will appear in financial and lifestyle publications. Neuberger spent $3 million in media in 1999 and in the first 11 months of 2000, according to Competitive Media Reporting.
Copyright February 2001, Crain Communications Inc.