NewMedia taps CyberGold to build subscribers

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NewMedia magazine is working with CyberGold, a service that provides incentives to users who click on banners, for a subscription drive. The ads reward users with a CyberGold cash incentive if they fill out a detailed survey about their digital media hardware and software buying habits.In other CyberGold news, John Holland was named VP-brand marketing. Mr. Holland was formerly director of online strategies for CKS Group.

Copyright July 1997, Crain Communications Inc.

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