Latinforce.net's SoloElla.com launched an outdoor and radio campaign targeting bicultural Hispanic women 18 to 35 in Los Angeles last week. The ads will roll national in 2001. La Agencia de Orci, Los Angeles, handles creative.
India Abroad signs deal
India Abroad Publications has signed an agreement with Chaitime.com to jointly create editorial content and provide cross-platform advertising and sponsorship package opportunities. Weekly newspaper India Abroad posted a circulation of 64,080 in North America, according to the Audit Bureau of Circulations for the year ending Sept. 30, 1999.
Title posts record pages
Sophisticate's Black Hair Styles & Care Guide, a 16-year-old publication from Associated Publications, posted its biggest magazine to date with 156 ad pages for the September/October issue. The November/December issue comes close with 150 ad pages.
`La Opinion' creates content
La Opinion will provide Spanish-language news content for Next Generation Network's E-billboard Espanol. The E-billboards are in Los Angeles retail locations such as 7-Eleven stores and McDonald's restaurants.
Mauricio Galvan to creative director at Vidal Partnership, New York, from creative director at Teran/ TBWA, Mexico City, Mexico . . . Ruth Olegnowicz to VP-creative director at True North Communications' Siboney USA, New York, from VP at Grey Mexico, Mexico City .