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Spanish-language spots for Smirnoff due in '01

United Distillers & Vintners' Western region plans a Spanish-language effort for Smirnoff to break in January. Ornelas & Associates, Dallas, will develop the tagline and creative. Outdoor, print and radio advertising is planned.

Bravo Group adds BravoMed as its pharmaceutical unit

Bravo Group, New York, is launching BravoMed, a specialty unit dedicated to pharmaceutical marketing. Bravo is the Hispanic arm of Y&R Group of Companies. Meg Bernot-Rodriguez, senior VP-managing partner of Bravo, will also head up BravoMed.


"Essence" launches its "College Campus Tour" this week. The African-American women's publication will visit five historically African-American campuses with celebrity performances and beauty and fashion presentations . . . Manuel Abud adds the title of president of Telemundo Cable, overseeing Gems International Television in addition to his duties as head of Telemundo Internacional . . . Rafael Ramirez to creative director of Siboney USA, Los Angeles, from McCann-Erickson Mexico, where he worked on Coca-Cola Co., Lucent Technologies, Colgate-Palmolive Co. and others . . . U.S. Postal Service has launched a Spanish-language Web site ( to provide consumer services and information.

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