EthnicGrocer's Chinese grocery, GongShee.com, is using print advertisements in local Chinese-language weeklies, direct mailings and posters in Chicago, Los Angeles and New York. The campaign, handled by Admerasia, New York, includes Interactive banner advertising.
The effort is scheduled to run through the end of the month in conjunction with the Chinese Autumn Moon Festival.
`Latina' plans book tour
Latina is planning an eight-city tour for its new book, "Latina Beauty," by Belen Aranda-Alvarado, a former beauty editor for Latina. Ads to tout the book will appear in Latina. Print and radio creative, handled in-house, are in development. Holiday promotions are planned.
Jerry Perenchio, chairman-CEO of Univision Communications, has assumed all day-to-day duties of President-Chief Operating Officer Henry Cisneros, who left to form American CityVista . . . Mark Huey to account exec and Judith Anthony to coordinator of Los Angeles-based AdLink's newly created Hispanic sales division. Mr. Huey joins from Telemundo Network's Los Angeles/Orange County sales offices; Ms. Anthony was a production supervisor for Mendoza Dillon y Asociados, Newport Beach. AdLink is a spot cable media buying service.