Denny's has made a three-year advertising commitment to Telemundo Network programming including sponsorship of the weather segment on "Esta Manana," the network's new morning talk show. "Esta Manana" begins airing in mid-September.
Telemundo said other advertisers include American Home Products Corp., Colgate-Palmolive, General Mills, J.C. Penney Co., Kmart Corp., L'Oreal, Pizza Hut, Wal-Mart Stores and Yahoo!.
At the same time, the network is making strides in its viewership with "Xica," airing in the 10 p.m. slot since January, and this month's launch of "Betty La Fea" at 8 p.m. "Xica" is a controversial and sexy novella loosely based on the life of a 19th century courtesan and former slave. "Betty" is a campy comedy about an ugly duckling who climbs the corporate ladder of a clothing design company.
"Betty" pulled in a 4.1 rating among adults 18 to 49 and 7.8 share among Hispanic households for the week ending Aug. 22, according to Nielsen Media Research reports. "Xica" garnered a 3.6 rating among adults 18 to 49 and a 7.4 share for the same period.
"Xica's" advertisers include Coca-Cola Co. and Kimberly-Clark Corp.; "Betty" boasts McDonald's Corp. and Quaker Oats Co., among others.
Popular Tom Joyner show expanding market reach
Radio One will begin carrying "The Tom Joyner Morning Show" in Boston, Houston and Washington this week. The show had been airing on ABC's WHUR-FM affiliate in Washington but is moving to Radio One's WMMJ-FM.
"We agreed to carry the show in Boston and Houston and we are one of the larger Joyner affiliates," said Alfred Liggins, president-CEO of Radio One. Mr. Joyner " is carried in Cleveland, Richmond, Greenville and Raleigh-Durham. We gave ABC new markets and kept our existing relationships in current markets. This is a big deal in Washington because [Mr. Joyner] is generally No. 1 or No. 2 in the 25 to 54 [demographic]."
Anthony Cassara to exec VP at Chartwell Partners, a private investment operation owned by A. Jerrold Perenchio, chairman of Univision Communications. Mr. Cassara most recently had been president of Paramount Stations Group. . . . International Channel Networks will provide 100 30-second spots per week for public service announcements to encourage Asian-Americans to vote . . . Carmen Alica Fernandez to managing editor at Reader's Digest's Selecciones from edition coordinator of special projects at Wall Street Journal Americas . . . Matias Mendigochea to account supervisor on Sears, Roebuck & Co. at Mendoza, Dillon & Asociados, Newport Beach, Calif., from account supervisor at La Agencia de Orci, Los Angeles. . . . Fingerhut Cos. launched a Spanish-language Web site.