Dr Pepper aligns with The Source for "Block Shaker," a three-month, 10-city tour to reach urban teens. A customized vehicle with a 5,000-watt sound system, video monitor and Nintendo gaming stations will appear at local events. Spot radio, flyers and signage are handled by Dallas-based Shift Advertising, the urban specialty division of Richards Group.
Peter Piper picks an agency
Peter Piper Pizza, a chain of 150 restaurants in the southwestern U.S. and Mexico, has hired On Marketing, Los Angeles, to develop its Spanish-language marketing plans. Moses Anshell, Phoenix, handles general-market advertising tagged, "Peter Piper Pizza. When you're hungry for fun." Ad spending is estimated at about $1.5 million.
"I hope by the time we get to producing, the [actors'] strike will be over, although we are watching it very carefully ," says Mr. Octavio Nuiry, president and CEO of On Marketing.
The chain plans to expand to other small markets, says Dennis Mc Cart, VP-marketing for the chain.
The New York Times hired Y&R Advertising's Bravo Group, New York, to handle Hispanic advertising for an upcoming outreach effort to bilingual New Yorkers . . . Sylvia Martinez named editor in chief of Latina from acting editor in chief . . . Joseph McSweeny named to the new post of director of media for Siboney USA, Dallas, from VP-southwest regional sales manager at Katz Hispanic Media . . . La Opinion launched La Vibra, a new weekly entertainment tabloid.